The ongoing trend of social networking has become a staple in the marketing-communications mix for effective viral marketing. Everyone is well aware of the success from such sites and services as Facebook, WordPress and Twitter. In this post we’ll briefly touch on how to maximize your campaign reach by encouraging peer to peer viral marketing while at your branded events.
Many brands and companies do an extraordinarily great job producing innovative experiential marketing campaigns and events. The one element that is sometimes overlooked is an on-site viral marketing push targeted towards consumers. This element carries with it a low fixed cost for implementation, a value added asset to your event blueprint as well as an incubator to drive those highly cherished peer to peer communications evangelizing your brand.
While building out your event blueprints it is crucial to remember to add in the on-site elements of laptops, wireless, unsecured, high-speed Internet, a multi-phone charging station and at least one computer expert to assist with the user interface – you could call this an impromptu communications station. As your consumers are engaged at your event, promotion or seminar, the brand representatives working on-site should highlight the ability of the consumer to access their blog, Facebook account and Twitter account from your laptop and wireless network. Build in elements that offer memorable experiences the consumers may wish to post on their social networks such as on-site event photos, contests for those who visit the communications station or promotional giveaways. This element also offers an additional touch point for you to add in a brand dimension through the photography element as well as the home page for your laptops. Of course, your computer expert working that communications station should be well versed on your brand to continue discussions engaging the consumers to help strengthen your efforts for a meaningful brand experience.
Offering the resources for consumers to chat with their networks about your brand while in the moment of the experience provides new opportunities to grow your viral marketing efforts while keeping the overall operational costs and campaign ROI within range of your program goals.
Daniel Bussius is a global marketing professional who has over 15 years of marketing and communications experience. He has worked with over 115 brands worldwide and has led many industry leading brands in optimizing their marketing and communications strategy. Daniel has owned his own agency, In The Mix Promotions for 11 years and has had the opportunity to work on over 4,000 projects with clients across all sectors of business. For more information on how Daniel Bussius and In The Mix Promotions can help build your brand please email daniel at daniel@danielbussius.com or visit www.danielbussius.com or www.itmpromos.com.
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